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Wendy's Fast Food Chain: Marketing Analysis

Paper Type: Free Essay Subject: Marketing
Wordcount: 3078 words Published: 15th Jun 2018

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1: Executive Summary

Wendy’s appearance is to be the best quick service restaurant experience to be all of God. Being the best way to provide quality is uncertain, facilities, cleanliness and value, so that we make every buyer in each beam Restaurant

Be the best director of our people in every community all over the world working power shine our customers separately from the restaurants; complete and lasting profitable growth by enhancing the brand and take advantage of the power system by Wendy novelty and skill. In an effort to meet our buyer automatically improve the gains we have


Be the extreme important for our people everywhere in the world community, respectively. Syndicate our buyers actively brightness Discreet our restaurants; and achieve sustainable development useful because the label and take advantage of the power of the system by Wendy revolution and knowledge. Try to restore. Our proceeds automatically our content consumers.


One of the descriptions of Wendy, which corresponds to the addition of fast food companies in general, the successful expression and solidify growth references. Want to be redirected inclusive to the growing market, and 45 percent of place to eat. Dropping the cost is another object – have mouldy the number of employees in the context of its objective of universal fit.

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About Wendy

Wendy irritates a fantastic mix of capacity and skilled advertising. It is often so realistic or so decent inform tested deletions from the community of Wendy familiarity. The foundation carefully along parts of the population (consumers, broadcasters, welfare specialists, etc.. ) Each entry is wisely recursively written petition to regrettable gaps available forget to make vital events and over again in one from time to time very uncertain style. However, it is conceivable that reading between the forms or simply genius in the irrationality of what is still, and the state of society as a wise man appearance.


Wendy entireness goal is to get the approval of the customers have faith in their diversity and the need for secrecy is no exception. They are loyal to the defences and protection of privacy on the Internet shopper. First it was about the money fast enough respectable diet hygienic notice a small load evenly (ie white fortress). Now the value assistance under salty foods with salt and fat real essences for them to change their money very critically low.


For smart shared their transactions incomparable superiority of the element to drink. Come with an atmosphere worthy of praise in the present and in connection with the regulars as a fun way.


Wendy’s fast food restaurant one of the most important franchises in the United States and aboard. His list of top game elements into account options: burgers, cheeseburger and fries, hamburger, Beverage includes frosty. Are so well known for one of its current dessert: apple pie and breakfast sandwich: egg muffin.

Wendy had Almost 6650 restaurant in different country following by Mcdonalds 31000 and Burger king had 1200 restaurant in different countries. Over 75 % of international restaurants Wendy remain active and independent owners.

Wendy has several policies appropriate accountability and social accounts in place for its exclusively maintained and franchised businesses. These policies contain placing the customer experience the essence of what they do, committing his workforce by promoting their talents and successes satisfaction, maintaining high ethical standards in relation to the conduct of business, and generous again to public in which they are well known. All these values ​​are permeated through all levels of the company; Wendy keeps blooming as a successful chain of fast food restaurants.

Risk management is authoritative for Wendy. They have a risk assessment tool that they use to control the country risk, which applies to the country / region is defined; industry risk: refers to supplies produced; and risk capacity, that is a grouping of both countries and for risk. These factors are part of the risk calculation tool that is used in each of its businesses to help in risk management.

Wendy Field Safety contains your security cameras on site organizations to constantly monitor all actions worldwide and restaurants to confirm the safety of employees, as well as customs. Wendy use these security cameras also with respect to wage claims or privileges advantage denounces the consumer responsibility. Wendy also shows their software systems with ACS system controlling factors of high technology of their work. With willpower to improve your business protected Dick and Mac commercial for three months and reopened in December 1948 as a coffee shop drive-in self -service, serving only nine items: hamburger, cheeseburger, French fries potatoes, milk, chocolate, and cake slices.

Wendy is an international fast food restaurant founded by Dave Thomas on November 15,1969 in Columbus,Ohio,United States .the company decided to move its main head department to Dublin ,Ohio on January 29,2006.In march the Wendy was the third largest hamburger in the world

Main body

Financial statement of Wendy



3.1. Market Share

Insurance will share advertising base for work, unmatched difference between confidence every few selected individually is not the right fit for the area where the work is located, but also groups that apart from the additional parallel operations in the vicinity. In the calculation of this justification, and conspiracy policy development and positioning along with a full advertising plan policy, transport and sale of concrete actions, counting costs for publishing and updating the company’s new


3.2. Assessment of the marketing strategy

The first coffee shop opened by Wendy Firm was in San Bernardino, California in 1948. Currently, Wendy is the cousin of every creature of God and the major food service company with more than $ 40000000000 communications 30, completed 000 channels from all over the world. However, this company does not grow fast because wealth. Wendy has become the now paid to forced labour and current marketing plans.

One of the highest achievements of the company was the original Happy Meal. In the year 1970, Wendy Firm was sharp with new ways to catch. The value of transactions

Study showed that the minutes were key influencers in the results of the company and the production process. This regulates Happy Meal first creation, a grouping of sufficient food for the young, as well as a free toy Wendy apartment smack – dab in adolescents locations worldwide.

Marketing strategy 5P s’


Product consisting of how the company wants to produce productions policies that increase the skill. Each purchaser The product is the physical product and service area by the company for the sponsor.

Wendy consist of specific parts of its revision and products like the package, appearance and attractiveness. This takes into account the non – palpable and tangible structures of the service station and the product.

Wendy has deliberately kept its depth limits and yield measurement. Wendy was the behavior of Indian customers on the condition studied and completely different menus that combine the menus available on the world market. The company removes beef, mutton and pork burgers from their list of options. India is only country offering Wendy vegie list of options.


L ‘ apartment for the most part embraces pulling the power cord and the Strait of society. It ‘s very necessary because the package or artefacts manageable for buyers at the right time in the right place and at the right level should be.

In the United States, only about 50 % of the channels are starting Wendy additional three minutes each. There are precise level of joy and pleasure that Wendy suggestions for its trade. Provides diagnostic situation on the basis of the majority of consumers.


Pricing policy is one of the most important features of registration and promotion on. This includes the cost analysis, when a decline in services or cost .

Companies should also discuss the likely reactions of the opposition when it comes to estimating. Pricing policy has been established demand for middle and low class of specific types and the result can of course be obtained from the copper base, Wendy currently has.

The restaurant Wendy has to be estimated, as well as bundling policies, such as flour combo, happy meal, family meals and happy price menu of demand for whole sale deal and artefacts to recover. Particular value


The device authorization AIDS events from the bonds laudable undertaking with potential consumers. For criticized for the closure of these differentials in a vast number of customers at a time. For attention of the public to act to increase the TV advertising, billboards and posters that were also used by an industry pioneer with Apple company an important role for manufactured goods


Wendy recognizes the importance of individual customers and employees. She understands the reality that staff happy and joyful headed straight consumer may serve.

Wendy cafe Interior Presentation always does when this system becomes effective will be the main mechanically to the achievement of sales peripheral.

0.3. Change of target

Wendy purposes to go with a nice, fun for everyone to enjoy. We are on the hunt for the provision of a wide range of people, from families who love our Happy Meal, does that take breakfast on-the -go or taking pleasure in our coffee just now mass and free Wi-Fi .

After that cost more parties, Wendy’s clear goal for the store of Urban and sub ​​- urban areas of India. People customized product are educated and they need variety in their food. In general, companies in rural areas do not do fast food business. On the other hand, in urban areas, people yield fast food. The profits of the companies in urban areas is usually from top to bottom and you will not have to pay for the purchase of these goods, which is a bit higher in price as food-related bills native occurs in the store. People in urban areas are more aware of the superiority of the rural society. Area Municipal lived in society from all walks of life and age group turnover is easier than in country areas. The concentration of the population is higher in urban areas compared to rural areas, so the data from repeat customers are more in metropolitan areas.

3.4. Review of the competitive market

Wendy companies competitive in a challenging market sector for as long as they need to produce enough to repeat. In this section, participants often useless without adequate regulations.

Setting Wendy takes an economic approach to active status following challengers such additional restaurants typing fast diet. Wendy plays on many bases as:

  1. Cost
  2. Speed
  3. Nutrition

Their hard import is to create satisfied customers

Wendy has a big fast – food restaurant in Vile Parley been. But the replacement of missing orifice other participants eats his share of the store. In the run up to the out-of – date rivals – KFC, Domino’s Pizza Hut, the company has run into new challenges Jumbo King shares through a method of back-to – basics with a quick up burgers for the copper printed in time. At the top, the KFC is powerful competitor in the field of fast service to develop wonderful customers away from Wendy

Perhaps in the new atmosphere, fast, convenient package is not enough to decide the extended enterprise. In this phase, new serious influences successfully to develop that generate a rich enough ability for consumers.

This brings us to the service and expertise based combat system that Wendy can use it for economic improvement against the king jumbo.

Taking into account the demographics of the area, Wendy has Wi – Fi channel to meet the student. E ‘ for ‘ food, nice people and “overall experience that customers pay a premium over other competitors.

SWOT Analysis

4. Make your proposed budget for the expenses to be incurred in the Completion of the report (for gathering of data)


A scheduled task that he wanted to have multi – million dollar IT companies comply with approximately 30,000 restaurants Wendy from one place to another in the world, has sparred with the new crew expensive undertaking a cost-saving move .

The company is fast diet void the analyst to the systems, which was proposed to renew in 1999, but it still was not organized at all restaurants, said Professor Lisa Howard. “Tens of millions of dollars ” will be held by stopping the treatment, because the company is working to reduce temporarily spending this year, he said.

The change comes after the cable civilians injured first-quarter loss and after a series of organizational changes that wearing a new chief executive supervisor, president and chief operating larger.

The regime revolution was cut because it was ” not going to the welfare of the transport in the short term, ” as the company tries to increase his website statement said Howard .

“Our team novel organization meets the small end,” he added. ” It’s just one example, a stage by our team of new organization. If the whole thing … and look at all aspects of our business. “

The regime was seen as a revolution to take a long period of creative business efficiency all of the company’s 30,000 restaurants in 121 countries of the world from one place to another. But the strategy is now seen as too expensive compared to normal performance.

In October, Wendy would be advertised activities in four countries and stores the consent of the other three countries to streamline, while the conclusion in the absence of approximately 175 restaurants in 10 countries .

5. Methodology

5.1 Explain how did you access the information, despite of its security and Confidentiality (include this part in your methodology)


Information security means measurable defensive organizations and informal input materials, use, discovery, destruction, modification, inspection, examination, copying, or damage.

The material terms of information security, computer security and collateral are typically used interchangeably. These Arenas are often interconnected and share goalmouths common defense policy, honesty and information management ; However, there are some subtle differences in the middle of it. These transformations are mainly in the line of the subject, the organization uses and the attention span .

The information security concerns the confidentiality, integrity and accessibility of data yet on the shape of the data may include: electrical, design, or other shapes. Cans Computer Security effort accessibility and proper functioning of a computer to ensure no concern for the system information stored or processed by the computer. The information provided on the declaration. The reasons for this statement that the information is safe, and so to think about .

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5.2 Confidentiality

Confidentiality is the term that is used to ensure that the exposure of information to foreigners or illegal systems. For example, a transaction with a credit card on the Internet, credit card numbers of consumers are distributed to the trade and commerce of surgery to determine the network. Efforts to enforce the system by encrypting the card number of all communications, checking out the sights seem to be the force ( in databases, log files, backups, printed receipts, etc. ), privacy and limiting access to the houses where you put it away. As an unofficial holiday get the amount of paper in a different way, it is an interruption of privacy happened. Privacy is essential ( but not sufficient)

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5.3 Identify your sources of information and explain the accuracy, relevancy and reliability of your information from your desired information. (Include this in your methodology)

Tabulation of data

Tabulation is the systematic planning of mathematical figures in brackets or lines. He organized and logical presentation of the numbers in numerical form-awaited challenge under explicit assumption. Tabula Posterization helps set the lodgement of algebraic data.

Tabulation marks the crumpled inspection and explanation. Therefore, a suitable method must clearly wisely taking notes the probability and components of the study, because it is very important part of the geometric mean.


We studied the association and the work environment in restaurants Wendy’s colleague, work and attendance of staff in the various kingdoms. The complete study of the courts of New Zealand and further suggestions from other European countries, remember that almost the same type of restaurant and feast order in use in all countries.


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