The Factors Influencing Consumer Buying Behavior Marketing Essay
|✅ Paper Type: Free Essay||✅ Subject: Marketing|
|✅ Wordcount: 2210 words||✅ Published: 1st Jan 2015|
Consumer buying behavious is very importance in the industry because consumers will make many buying decisions every day. I will choose Fast- food to make consumer buying behaviours factor will work for the success in the industry. Why I want to choose Fast- food because I like to eat Fast food. I like to eat much kind of food in my life. For example McDonald, Pizza, KFC, Burge King and so on. I know many people also like to eat Fast food. Food is very important in human life. If the city or any beautiful places did not have any food stall or restaurant sure have people complain or hungry until scold people.
If you need assistance with writing your essay, our professional essay writing service is here to help!Essay Writing Service
I will choose Mc Donald to make consumer buying behaviours factor will work for the success in the industry. I choose Mc Donald because they give me many ideal and information. They also provide much delicious food to the entire customer eat. Beside that, they also provide many marketing environment in the country. Many countries also have Mc Donald. The company has become a symbol of globalization and the spread of the American way of life.
By the way, Mc Donald Company has provided many kind of delicious food. For example Hamburgers, Cheeseburgers, chicken product, French fries, breakfast items, soft drink, milkshakes, happy meal, desserts and so on. All the delicious food attract many people come to Mc Donald have their meal during the day time. Beside that the Mc Donald also have provide some game for the kid. They want let all the kid to enjoy the food and fun in Mc Donald. For example playground, game and so on. When you buy a set of happy meal they will free you one gift or you buy a set lunch they will free a glass or other things for you. I will keep the entire gift for fun.
In addition, McDonalds is one of the popular fast food restaurants in the world. You can find it in anywhere. Other country also can find McDonalds. McDonalds can be the successful fast food restaurant in the world. It is because they have provided many type of delicious food. For example Hamburgers, cheeseburgers, chicken product, French fries, breakfast items, soft drink, happy meal and so on. McDonald service and environment is quite good. Sometime many customers go there to celebrate their kid birthday. Many people like to go there enjoy their food. By the way, McDonalds have provided some game for the kid. They want let all the kid to enjoy the food and have a fun at there. For example playground, game and so on.
Beside that, McDonald was plan many thing in the market because they want to improve the entire thing and earn more money in the world. They also will use the marketing channel firm to promote their product. For example they will used promotion to promo their product, advertise the advertisement in the internet, radio, television, station, new paper and so on. By the way, they also thought personal communication channel for their promote the new product coming out. Even thought the economic not good, McDonald still can earn money because all the food is cheaper and delicious.
Finally, McDonald’s population very fast. They will target type of people in the industry. McDonalds try them best to create more and more food to customer eats. They make sure all the food is healthy for the customer and eat so customer no need worry.
Factors influencing consumer buying behavior
– Culture Factor
Consumer buying behavior is deeply influenced by cultural factors such as buyer culture, subculture, and social class. Basically, culture factor is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analyzing the culture of different groups, regions or even countries. McDonald will express through tangible items such as food, building, clothing and so on. Beside that,
Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups and so on. McDonald can design products according to the needs of a particular geographic group.
By the way, the Cultural trends are consisted of forces that affect the society basic value, perceptions, preferences, behaviors and so on. Different people have different cultural. Some of people think eat more Mc Donald will get bad Healthy but some of people dun care about it still have many people eat Mc Donald. Mc Donald has provided HALA food so everyone also can eat Mc Donald
Finally is every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar. In this way, marketing activities could be tailored according to different social classes. McDonald will take note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation and so on.
– Social Factor
Social factors also impact the buying behavior of consumers. Social factor also can strongly affect consumer responses, companies must take them into account when designing marketing strategies. The important social factors are reference groups, family, role and status.
Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. It also trends to be strongest when the product is visible to other whom the buyer respects. For example if the product are nice and visible such as Hamburgers, Cheeseburgers, chicken product, French fries, breakfast items, soft drink, milkshakes, happy meal, desserts and so on then it will influence of reference groups will be high.
By the way, consumer buyer behavior is strongly influenced by the member of a family. Therefore McDonald is trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by children then McDonald will try to target the children in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.
Finally, the social factor also have include each person possesses different roles and status in the society depending upon the groups, clubs, family, organization and so on to which he belongs. For example, McDonald has provided internal and external service to the entire customer. Therefore it buying decisions will be influenced by it role and status.
– Personal Factor
Personal factors can also affect the consumer buying behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.
Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. McDonald will develop appropriate products for each stage.
Beside that, Mc Donald will target type of people in the industry. For example, kid, business people, student, tourist and so on. Sometime they no other choose to find other food and eat, they will straight away find the Mc Donald because Mc Donald cheaper and fast. You can find Mc Donald in any where. Mc Donald population very fast. It was earn more money in the industry. Sometime kid like to go there it is because McDonald has playground and delicious food to attract them. McDonalds develop their product and service in more detailed way for more effective. By the way, they will develop their product and service regarding to their potential customer’s preferences.
Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.View our services
Next is Occupation. The occupation of a person has significant impact on his buying behavior. For example a marketing manager of an organization will try to purchase business suits, whereas a low level worker in the same organization will purchase rugged work clothes. Beside that, a person’s occupation affect the good and service bought For example Business executives purchase meal from a full service restaurant while clerical employee may bring their lunch or purchase lunch from nearby quick service restaurant.
In addition, Mc Donald also will target type of people in the industry. For example, kid, business people, student, tourist and so on. Sometime they no other choose to find other food and eat, they will straight away find the Mc Donald because Mc Donald cheaper and fast. You can find Mc Donald in any where
Economic Situation also include in the consumer buying behaviors. Economic situation are a Recreation in the industry. These will affects consumer buying power and spending pattern in the life. By the way, Economic in the Mc Donald will not decrease because many people like to eat and the price is cheaper.
Beside that, the advertisement of Mc Donald quite good. Sometime they will promote many type of burger and they will give promotion buy a set of large burger will free a glass or other. All the delicious food and free gift will attract many people come and buy. So Economic of Mc Donald wills growth faster.
Finally, lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.
– Psychological Factor
There are four important psychological factors affecting the consumer buying behavior. These are perception, motivation, learning, beliefs and attitudes. First is motivation. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs and so on. The nature of the needs is that, some of them are most pressing while others
are least pressing. Therefore a need becomes a motive when it is more pressing to direct the person to seek satisfaction. For example, McDonald will create more and more type of delicious food. For example Hamburgers, cheeseburgers, chicken product, French fries, breakfast items, soft drink, happy meal and so on. They provide the entire thing have their reason.
Beside that selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs. In addition, McDonald will create more and more delicious type of food because all the delicious food attract many people come to Mc Donald have their meal during the day time.
Finally, Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard. McDonald must provide good service and employee must give good impression to customer so customer will come back again.
Consumer buying behaviours is very importance in the industry because consumers will make many buying decisions every day. There are many consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much.
Beside that, McDonald gives me much knowledge and helps me done my coursework. I want thank for McDonalds company. Normally, I don’t know any information about consumer buying behaviors work for the success in the McDonald. After me checking in the wedside and find more information about the consumer buying behaviors factor will work for the success in the industry so now I know already. I know how to provide good service and give good impression in front of customer.
Many people like to go McDonalds because they provide many type of delicious food. By the way, they also provide good service and beautiful environment to let customer enjoy. For example, people like to go there charting, online meeting with friend and so on. You can feel so relax and enjoy at there.
Finally consumer buying behavious is very important. Consumer buying behavior also involves services and ideas as well as tangible products. The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.
Cite This Work
To export a reference to this article please select a referencing stye below:
Related ServicesView all
DMCA / Removal Request
If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: