Cadbury Company In Indian And International Market Marketing Essay
|✅ Paper Type: Free Essay||✅ Subject: Marketing|
|✅ Wordcount: 1739 words||✅ Published: 1st Jan 2015|
The main aim of this assignment is to analysing, describing, & introducing about Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadbury’s marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media & technology that describe why & how important role in advertising, manufacturing process & goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market.
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Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like ‘AMUL, NESTLE’ etc., (kotler, 34 & cadbury)
Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget.
Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company;
Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below.
Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. Cadbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers.
In Cadbury company media & technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer “word of mouth” system “in this way, people to people or customer to customer oral and written communication”. In a direct marketing Cadbury prefer “Personal selling” system “in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders”. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. “Public relations and publicity” system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair & trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world.
Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because today’s customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customer’s valuable feedback. This marketing always cheaper than store market price.
It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new & fresh chocolate.
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Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social & cultural product in the market.
Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc.
New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter & established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate.
The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological & innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child & young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position & quality in the market with some offers & gifting process.
The above descriptions illustrate the future strategy and how effect improvement in future marketing operation & profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff & his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadbury’s management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy & through ” higher quality, better service, lower price, higher market share, continuous product variation & improvement, regular product innovation, entering high growth markets and more customer expectation ” to make brand more demanded.
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