Marketing Essays

Attitudes of customer towards online shopping

Example essay. Published: 1st Jan 2015

The aim of this project is to explore and analyse the different attitudes of customer towards on-line shopping around the world, also i will to find out some factors will affect customer’s attit ...

Audi And Lamborghini: Analysis

Example essay. Published: 15th May 2017

The study aims at understanding the Company’s position in relations to its competitors, as well as working to identify a firm’s core competencies and other competitively distinct company r ...

Audi Marketing Mix Analysis

Example essay. Published: 7th Jul 2017

The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded anothe ...

Audi: An Aspirational Brand

Example essay. Published: 4th May 2017

Audi AG is a German company founded by August Horch in 1910 is involved in designing and manufacturing luxurious automobiles and SUVs. Since its birth it has been serving technophiles and elite groups ...

Australia Based Leading Upmarket Retailer Brands

Example essay. Published: 28th Apr 2017

David Jones Ltd (DJS) is one of Australia-based leading upmarket retailer brands. It currently operates 36 department stores and 2 warehouse outlets throughout Australian states and territories. DJS p ...

Auto Parts and Service Company Business Plan

Example essay. Published: 1st Jan 2015

ABC will be participating in a growing market. After China join in the WTO, the price of cars keep going down. Since 2005, the price of cars has declined 10%-50% in China. It has become one of the lar ...

Automobile Industry Is A Highly Diversifies Marketing Essay

Example essay. Published: 1st Jan 2015

Industry background Automobile industry is a highly diversifies sector which represent industries linked with the production, retailing, wholesaling and maintenance of automobile vehicles (Anavrekov, ...

Avon Business and Marketing Analysis

Example essay. Published: 7th Jul 2017

INTRODUCTION Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s ...

Avon Company Product Analysis

Example essay. Published: 1st Jan 2015

Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direc ...

Avon Cosmetics Marketing And History

Example essay. Published: 1st Jan 2015

Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direc ...

Awareness Of Water Purification Technologies Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing is indeed an ancient art; it has been practiced in one form or other since the days of Adam and Eve. Marketing is a comprehensive term and it includes all resources and set of activities nec ...

Axe Deodorant Body Spray Marketing Essay

Example essay. Published: 1st Jan 2015

One of many strategic business unit in which Unilever owns and manages is AXE. It utilizes a number of intermediaries to get its product from the manufacture to its valued customers. Unilever realizes ...

Ayamas Food Case Study | Business and Marketing Analysis of Berhad

Example essay. Published: 14th Jun 2017

Speaking about business, the first thing that we will think about is making money or generating profit. Generally, we could say business never sleeps. Every owner of any kind of business would love to ...

Baby And Child Care Products In India Marketing Essay

Example essay. Published: 1st Jan 2015

The baby and child care products market in India is valued at INR 6746.4 million at the end of 2011. The market has grown by 14% in current value terms in 2010-11 driven mainly by increased penetratio ...

Background analysis of PADINI

Example essay. Published: 1st Jan 2015

PADINI started to operate its company in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept ...

Background and analysis of Brand Equity

Example essay. Published: 1st Jan 2015

The concept of brand equity becomes popular around 1980’s and becoming more and more popular ever since then. It is closely related to brand loyalty and brand extensions which are significant in ...

Background and decisions of BMW

Example essay. Published: 15th May 2017

BMW Company Background BMW cluster, headquartered in Munich, Germany, is one of the mainly victorious multi kind finest motor manufacturers in the globe. BMW is a German motor; motorbike and appli ...

Background and future potential of electronic marketing

Example essay. Published: 1st Jan 2015

Describe the background, current and future potential of e-marketing, e-business model, e-marketing process, and different types of e-marketing strategies, contemporary strategic e-marketing issues in ...

Background And Overview Of Tata Group

Example essay. Published: 1st Jan 2015

Tata Company was established by Jamsetji Nusserwanji Tata in 1868.At first he started trading company which deals with Opium in Mumbai. Then in 1877, he started Express mill a textile industry in Nagp ...

Background information and SWOT analysis of DHL

Example essay. Published: 1st Jan 2015

Background information of DHL DHL is found in 1969 in San Francisco by three founders, Adrian Dalsey, Larry Hillblom and Robert Lynn. There had been three owners in DHL until 1998, Deutsche Post inves ...

Background Information Of Malaysia Airlines Marketing Essay

Example essay. Published: 1st Jan 2015

1.0 Introduction . The objectives of this report is to present the findings of the strategic analysis conducted for Malaysia Airlines Company and recommend the key strategies that the organization sho ...

Background Of Case Study Apple Inc

Example essay. Published: 21st Apr 2017

There are uncertainties in the modern world. Things change rapidly and differently according to the tastes and preferences of the general public and communities. These changes may be political, social ...

Background Of Japanese Food Culture

Example essay. Published: 15th May 2017

The growing, rearing and processing of foodstuffs seems to have held a special fascination since the nineteenth century. Food and beverage industry has really growth and moving positively if compare t ...

Background Of LG Electronics Inc

Example essay. Published: 25th Apr 2017

As the third largest conglomerate, or chaebol (Korean word for business conglomerates, Payer 2005) in South Korea, LG electronics company has employing more than 80,000 people working in over 115 oper ...

Background Of Old Town White Coffee

Example essay. Published: 1st Jan 2015

The company was established in 1958 in Ipoh, Perak, Malaysia. Old Town white coffees history can be traced back to the incorporation of white cafe in 1999 ,with the intention to provide quality w ...

Background Of Samsung Electronics Company Marketing Essay

Example essay. Published: 1st Jan 2015

Samsung Electronics is a South Korean multinationalelectronics and it has information technology headquarter in Samsung Town-Seoul. The assembly plants and sales networks are available in many co ...

Background Of Volkswagen

Example essay. Published: 15th May 2017

The Volkswagen is the world leading automobile manufacturers and it is the largest carmaker in Europe. Volkswagen was based in Wolfburg, Germany and they have over 342,000 employees that able to build ...

Bajaj auto limited company

Example essay. Published: 1st Jan 2015

Introduction Bajaj auto limited company is the biggest two wheeler manufacturing company in India actually this Bajaj company has a poor technology when enter in to the market that’s why this co ...

Bajaj Two Wheeler Marketing Analysis

Example essay. Published: 16th Jan 2018

Bajaj Auto Limited (BAL) was recognized in 1945, firstly launching scooters and three wheelers a centre in the Indian market. In 1991 it’s properties of the Indian government rule on foreign imp ...

Balanced Scorecard On Vodafone Group

Example essay. Published: 15th May 2017

INTRODUCTION TO THE BALANCED SCORECARD According to renowned writer and academic Peter Drucker, what gets measured gets managed, what is managed is done, and you cannot manage what you cannot measure. ...

Baltic and International Maritime Council (BIMCO)

Example essay. Published: 1st Jan 2015

BIMCO is an independent global transport organization, with a membership composed of ship owners, managers, brokers, agents and many other stakeholders with interests in the shipping business. As a ma ...

Bang & Olufson Marketing Analysis

Example essay. Published: 18th Jul 2017

The aim of this report is to critically assess the marketing strategies of “Bang & Olufsen” considering their business in United Kingdom. It comments on the B2B and B2C products in br ...

Bankinter Internet Customer Acquisition Strategy

Example essay. Published: 25th Apr 2017

Bankinter, a relatively small independent national bank, has a large presence on the Spanish market as an Internet financial services provider. It was the first bank in Spain to offer telephone, elect ...

Barclays Bank Is An International Company Marketing Essay

Example essay. Published: 1st Jan 2015

Barclays Bank is an international company offering banking services to its clients and potential customers i.e. those with no account but transact with people with an account with Barclays. In banking ...

Barco NV Analysis: SWOT, Position and Product Life Cycle

Example essay. Published: 12th Jan 2018

Barco NV is one of the top three global manufacturer, focused on expensive, high-quality products in a niche market. It focuses on the graphic projector, projector market has the greatest growth and i ...

Barnardos As A Typical Non Profit Organization

Example essay. Published: 21st Apr 2017

Barnardos is a leading social welfare and charity organization in U.K. Its aim is to help abused, disadvantaged, and troubled children, young people and their families to build a better future. Its ...

Barriers To Online Shopping And Purchases

Example essay. Published: 1st Jan 2015

Despite the seeming incursion of the Internet into our lives many people still don’t shop online both non internet users and those that use the internet for other purposes, those who do shop onl ...

Bata Company Analysis

Example essay. Published: 5th Jun 2017

Introduction / Back Ground Bata India is the leading and largest manufacturers of footwear in India, which is a part of Bata Shoe Organisation (BSO). Initially footwear was produced in handicrafts and ...

BATA Pakistan Limited: History and Analysis

Example essay. Published: 22nd May 2017

As ‘Leather tanning / manufacturing’ (from raw to finish level) is my family business and my father has been dealing in this business since last two decades, that’s why I’ve se ...

Beanos Cafe – Analysis

Example essay. Published: 6th Jun 2017

Beanos Cafe is one of the most thriving and trendy cafe chains in Egypt. It has branches all over the country, including Cairo, Alexandria, Giza, Sharm El Sheikh, Hurghada El Gouna Resorts, in additio ...

Beats by Dre Marketing Analysis

Example essay. Published: 12th Apr 2019

A marketing student’s sample essay tackling a Beats by Dre Marketing Analysis – SME-led academic writing services in subjects like marketing from UKessays.com. ...

Behavior Towards Fast Food Mcdonalds In Malaysia

Example essay. Published: 20th Apr 2017

Chapter 1: Introduction Introduction 1.1.1 The Nature of Fast Food From French fries to Big Mac burger, fast food can consider as one of the food types that growing in a fast mode (Goyal et al, 2007). ...

Behaviour of young people towards luxury products

Example essay. Published: 1st Jan 2015

Consumer behaviour ‘is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires&#8 ...

Ben And Jerrys SWOT Factors

Example essay. Published: 1st Jan 2015

Ben and Jerry’s is the ice cream company which is having the production facility in Vermont and marketing and selling the ice-cream most of the countries in the world. Ben & Jerry’s s ...

Benchmarking With Costa Coffee And Caffe Nero Marketing Essay

Example essay. Published: 1st Jan 2015

The organisation chosen for the report is Starbucks Corp. and the report would compare it with two similar companies, one being Costa Coffee and the other being Caffé Nero. The report would highlight ...

Benefit Sought And Usage Rate Marketing Essay

Example essay. Published: 1st Jan 2015

Geographic Segmentation: Refers as it sounds to segmenting the market according the region of a country or the world, market size, market density, or climate. Nokia for example. Has targeted rural Ind ...

Benefits And Costs Of Marketing Oriented Approach Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this report is to find marketing strategies to launch a new product at CBL which was established in 1968. CBL is one of the leading biscuit manufacturing companies in Sri Lanka. Specifi ...

Benefits and disadvantages of branding

Example essay. Published: 1st Jan 2015

In this article, I am going to introduce what is branding? Why does branding? and analyze both the advantage and disadvantage of branding. In addition, I will use some examples to support my critical ...

Benefits And Disadvantages Of Internet Banking Marketing Essay

Example essay. Published: 1st Jan 2015

This chapter will review the e-banking system in Malaysia and review the relevant literature on consumer perception towards e-banking. In addition, this literature review also considers the discussion ...

Benefits Of A Fixed Term Deposit Account Marketing Essay

Example essay. Published: 1st Jan 2015

The purpose of this document is to propose a solution in order to increase the customer term deposit balances by 20. This brief contains an about the company section, marketing objective, the campaign ...

Benefits Of Becoming A Famous Sports Person Marketing Essay

Example essay. Published: 1st Jan 2015

In our vast world today, sport has become a rapid growing industry which most people regard it as a form on entertainment in their daily life. We live in an urban age where technology is so advance wh ...

Benefits of branding and brand identity of mr bean

Example essay. Published: 1st Jan 2015

What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not? Branding is defined as a basic decision in mark ...

Benefits of carrying out an external environment analysis

Example essay. Published: 1st Jan 2015

Nowadays, competition between companies tends to increase every single day. With the phenomenon of globalization, the advent of Internet, the speed of transactions and the reduced lifetime of products ...

Benefits of co-creation of value

Example essay. Published: 24th Apr 2017

Back in 1953, Neil Borden introduced the concept of Marketing Mix. In 1960, it was classified into 4Ps – product; price; place; and promotion – in 1960 by Professor McCarthy. Product can b ...

Benefits of delighting customers

Example essay. Published: 1st Jan 2015

Why is it important for marketers to ‘delight’ their customers? Use examples from your experience as a consumer to support your answer. The emergence of customer-focused marketing and the ...

Benefits Of Direct Marketing On Consumer Behavior Marketing Essay

Example essay. Published: 1st Jan 2015

Direct marketing is a method where the company sells directly to customers through the internet or mobiles or even through personal selling. The study provides an overview about the direct marketing m ...

Best marketing mix for selling refrigerators

Example essay. Published: 1st Jan 2015

Wholesaler and retailer have many resembles, but also they have many differences. Wholesaler and retailer are working together for making a profit. Wholesaler sells to the retailer, retailer sell the ...

Betty Crocker Chocolate Fudge Cake Mix Marketing Essay

Example essay. Published: 1st Jan 2015

A product can be seen as what is offered to consumers as an end result after the manufacturing process to satisfy a want or need. A product is not only tangible but may be a service. The consumer prod ...

Bharti Airtel Mobile Services Marketing Essay

Example essay. Published: 1st Jan 2015

Airtel is the 3rd largest mobile operator in the world in terms of subscriber base. However, its revenue per subscriber is significantly lower as compared to American and European counterparts. Howeve ...

Bhartiairtel Organization Structure Business Model Marketing Essay

Example essay. Published: 1st Jan 2015

Bharti Airtel Limited, a part of Bharti Enterprises, is one of the leading providers of telecommunication services with significant presence in India. It has its operations spread over 20 countries ac ...

BIC Cello Pens Company Analysis

Example essay. Published: 12th Jan 2018

CELLO WRITING INTRUMENT & CONT. PVT. LTD A Quote by me For th All Mighty PEN: “This pen will seem to be a very simple one but it is for all those who signature with pride and dignity the one wh ...

Bic Corporation Marketing Strategies

Example essay. Published: 16th Jan 2018

Introduction “A smile is a curve that sets everything straight”. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum ...

Big Company With A Large Amount Of Inventories Marketing Essay

Example essay. Published: 1st Jan 2015

Nestlé (Malaysia) Berhad started in Malaysia in 1912 and was listed on Bursa Kuala Lumpur on 13 December 1989. The company manufactures a wide range of products including instant beverages, mil ...

Big Headache For Advertisers And Agencies Marketing Essay

Example essay. Published: 1st Jan 2015

Despite the explosion of new media in recent years cable television stations, direct marketing technologies, Web options, digital and mobile alternatives today s media options are actually reduced fro ...

Big Skinny Online Marketing Development

Example essay. Published: 12th Jan 2018

Big Skinny Case Analysis Executive Summary In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve ...

Bill Gates: Leadership and Management Style

Example essay. Published: 12th Jun 2017

According Laurie J. Mullins (2005), leadership is concerned more with attention to communicating with motivating, encouraging and involving people. Under Bill Gates’ leadership, the Microsoft&#8 ...

Birds Eye And The UK Frozen Food Industry Marketing Essay

Example essay. Published: 1st Jan 2015

INTRODUCTION: Birds Eye Foods Ltd was incorporated in the United Kingdom in 1938 in response to the interest that Robert Lucas, the chairman of Winget Ltd developed in the product while in the USA. On ...

Bisleri Company Profile

Example essay. Published: 17th Jul 2017

According to a report by Ikon, a marketing consulting company, the packaged water industry is estimated at Rs.8000 crore currently and is expected to touch Rs.10000 crore by the end of the fiscal 2012 ...

Bjs Restaurant Brewery Group Project Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction For 32 years BJs Restaurants and Brewhouses have expanded from one small Chicago style pizzeria to over ninety-two chain foodservice establishments. Over these years, Paul Motenko and Jer ...

Blue Nile Is A Typical Business To Customer

Example essay. Published: 1st Jan 2015

Blue Nile is a typical business-to-customer (B2C) model e-commerce company. Around our live, most people will not buy luxury goods (like vehicle, jewelers or expensive accessories) from online retaili ...

Blue Ocean Strategy Strategy Simulation Analysis

Example essay. Published: 3rd Jan 2018

Background The below chart shows the characteristics of Resheps blue ocean product Blue box, highlighted in Yellow. The product was considerably different from the existing products in the market, but ...

Bmw A Strategic Review Marketing Essay

Example essay. Published: 1st Jan 2015

The car industry has grown up as a very dynamic industry in the past few decades. Although the primary purpose of this industry has been to satisfy the consumer’s need to travel from one place t ...

BMW and Globalization: Exporting and Economy

Example essay. Published: 5th Jun 2017

Bayerische Motoren Werke, better known as BMW, is a German automobile manufacturing company that was founded 1916. During World War 1, BMW was contracted to develop engines for planes. In 1923, BMW ...

BMW and Rosslyn Plants Supply Chain Management and Logistics

Example essay. Published: 16th Jan 2018

BMW (Bayerische Motoren Werke), is arguably a luxury car manufacturer. BMW group headquarter is in Munich, Germany, however the company is settle all over the world (BMW Group, 2004) More detailed in ...

BMW Automobiles Case Study: Pest Analysis

Example essay. Published: 3rd May 2017

The BMW group is a leading manufacturer of premium automobiles which has manufacturing facilities on 24 sites across 13 countries. In 2009 it sold 1.3million vehicles across a brand range that include ...

BMW Company Strategic Management

Example essay. Published: 1st Jun 2017

This project is based on the BMW Company and will take the reader through the basic business concepts and strategies that the company takes to be in the existing market and compete with the other reno ...

Bmw overview and industry trends and issues

Example essay. Published: 1st Jan 2015

BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airp ...

BMW Pricing Strategy and Marketing

Example essay. Published: 29th Jul 2021

This report examines the BMW Group business strategy. Specifically, we examine the BMW pricing strategy and BMW marketing strategy. ...

BMW: Marketing Process Analysis

Example essay. Published: 11th Jan 2018

“Marketing is a social and managerial process by which individuals and groups obtain they need and want through creation and exchanging products and values with others” (Kotler et al. 2005 ...

BMW’s Internationalisation Strategy

Example essay. Published: 4th May 2017

“Worldwide movement toward economic, financial, trade, and communications integration. Globalization implies opening out beyond local and nationalistic perspectives to a broader outlook of an in ...

BMW’s Strategic Management

Example essay. Published: 30th May 2017

Bayerische Motoren Werke AG (BMW) is a German manufacturer of automobiles and motorcycles worldwide. With the three brands, BMW, MINI and Rolls-Royce, the BMW Group has focused firmly on the premium s ...

Board Committee Organization Structure Of Starbucks Marketing Essay

Example essay. Published: 1st Jan 2015

In 1971, four people fill with passion of coffee open their first coffee retail store-Starbucks in Seattle, Washington. By 1981, the company had 4 retail stores, which were sale whole bean coffee. How ...

Board Game Company In Singapore Marketing Essay

Example essay. Published: 1st Jan 2015

This business plan is my year 3 third term final project, in fact, has a certain commercial value. It is not allowed to reprint or copy without my consent. Once discover this action, I’ll be not ...

Boeing Company Analysis

Example essay. Published: 31st May 2017

The general external environment consists of six factors (see Exhibit 1) in assessing how a firm operates. These are the industry trends that cause Boeing to make strategic decisions that have an impa ...

BOH Tea & Consumer Behavior

Example essay. Published: 14th Apr 2017

BOH Plantation Sdn Bhd was found by John Archibald Russell in the year 1929, together with A.B. Milne, a veteran in tea planting from Ceylon they succeeded in obtaining a concession of land in Cameron Highland in order to start the tea plantation business. ...

BOH Tea Evaluation – SWOT and PESTEL

Example essay. Published: 6th Jul 2017

According to BOH Plantations Sdn Bhd, 2006, “BOH Plantations was founded in 1929 by J.A. Russell, a British businessman during the British colonial era in Malaya. He was optimistic of the tea pl ...

Book Store With A Cafe Included Marketing Essay

Example essay. Published: 1st Jan 2015

We have chosen a book store with a cafe included. We have chosen this as coffee shops and bookstores are popular in the city. We have also chosen Auckland City’s, Queen Street (main downtown) as ...

Boots Marketing Strategy

Example essay. Published: 18th Jul 2017

INTRODUCTION: Boots (UK) Ltd is also known as boots, It is the leading health and beauty retailer with around 1400 branches alongside in United Kingdom and Ireland. It has also more than 300 branches ...

Boots UK Marketing Strategy Options

Example essay. Published: 1st Jan 2015

Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots purpose is to help customers look and feel better than they ever thought possible.  Boots have clo ...

Bosch Marketing Strategy Analysis

Example essay. Published: 6th Jul 2017

James King (1851), Hamilton Smith (1858), William Blackstone (1874), Alva J. Fisher (1908) and Robert Bosch (1886) must have been thinking ahead of their time when they begun the process of inventing ...

Boston Consulting Group Bcg Matrix Marketing Essay

Example essay. Published: 1st Jan 2015

BCG is a four celled matrix developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses i ...

Boston Consulting Group Matrix

Example essay. Published: 19th May 2017

Marketing planning process is the planned application of marketing resources to achieve marketing objectives. It is generally a logical sequence and series of activities leading to the setting of mar ...

Boston Consulting Group Matrix (BCG) Explained

Example essay. Published: 10th Jan 2018

The Boston Consulting Group (BCG) growth-share matrix is a very vital inclusion in marketing or strategic management. The Boston Matrix developed by Bruce Henderson in the early 70s of the Boston Cons ...

Bottled Mineral Water Industry

Example essay. Published: 18th Apr 2017

Drinking water is the most important need of life. The drinking-water needs for human beings vary according to the climatic conditions, body structure. For an average consumer, the body needs around 2 ...

Bottled Water Industry In India

Example essay. Published: 18th Apr 2017

Pest analysis plays an important role in the beginning of any organization activity/processes as it go through all the functioning aspects of an individual organization and creates a strategy for the ...

Bottom Of Form Understanding Experiential Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction As the world gets richer and people have progressively bigger disposable incomes, most dramatically seen in the highest social classes, consumers are trading up products that are perceive ...

Boutique Hotel Target Market

Example essay. Published: 5th Jun 2017

Boutique hotels are believed to have been invented in the early 1980s. (Anhar,L,2001) There is no single definition of a boutique hotel but most of the boutique hotels do share some common characteris ...

BP’s Marketing Strategy

Example essay. Published: 29th Dec 2017

1. Introduction Multinational corporations operating in complex and diverse political, economic, social and cultural environments have to improve, adjust and develop their marketing strategies on a re ...

Brand Analysis Of BMW

Example essay. Published: 2nd May 2017

The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. The mature markets ...

Brand and company analysis of Titan

Example essay. Published: 1st Jan 2015

In early 80’s, it was identified by the Tata Group that the watch industry is a huge potential consumer market for the group to enter. A Tata veteran, Xerxes Desai who was the MD of Tata Press w ...