Marketing Essays

Case study: Starbucks-going global fast

Example essay. Published: 1st Jan 2015

Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. At all times, there are some elements occurred to be an uncontrollable elements to St ...

Case Study: The Mars Company

Example essay. Published: 8th May 2017

1.0 Introduction This essay is to analyze an international company and The Mars bar as a product is chosen. It is a massive chocolate manufactory in the United Kingdom. Also, I would like to choose UK ...

Case Study: The Wedding Project

Example essay. Published: 3rd May 2017

One of the most significant days in a person’s life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wed ...

Casella Wines Case Study

Example essay. Published: 18th Apr 2017

Casella wines completive generic strategies correctly identified and substantiated reasons given in analysis of appropriateness. The wine industry in US in 2001 was highly competitive. The wine indust ...

Cases In Global Business Environment

Example essay. Published: 15th May 2017

The modern market endures a huge of competition between firms. Some of them reach to the peak by covering all side in a country where have begun, so an alternative is needed according to situation. Fi ...

Cat Food Industry In The UK

Example essay. Published: 1st May 2017

By using environmental analysis, it is possible for organizations to recognize existing opportunities and threats for companies, define strategies to best utilizing opportunities and also to minimize ...

Catering Industry | Marketing Essay

Example essay. Published: 4th May 2017

Catering Industry is a very wide industry, it has been categorised in different food outlets which are based on the nature of the demand, availability of place, availability of raw material and size o ...

Celebrity Endorsement And Its Impact On Sales

Example essay. Published: 21st Apr 2017

Results show that celebrity endorsement has a large impact on purchase intention and is infact a causal factor based on the data obtained through this research. All three factors are said to positivel ...

Celebrity Endorsement Impact on Brand

Example essay. Published: 30th Jun 2017

In today’s world, an average consumer is bombarded with marketing communication tools like images in newspapers and magazines; they also see and hear advertisements on a number of billboards, te ...

Celebrity Endorsement In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

Advertising started to play an active role in advertising when it came to the development of society in the economy in the early 1930s. Celebrities acted as spokesperson, in order to advertise and pro ...

Celebrity Endorsements

Example essay. Published: 18th Apr 2017

In the Beauty sector industry, L’Oreal ranks on the top amongst the other brands, and has also undertaken many celebrity endorsements (Wang W.S, 2006). To comprehend the influence of celebrity e ...

Celebritys Endorsement: An Effective Advertising Strategy

Example essay. Published: 27th Apr 2017

Endorsers are a person who have high public recognition and use that recognition to represent one or more consumer products by appearing in an advertisement (McCraken, 1989). Companies use the popular ...

Cemex Is A Global Construction Solution Marketing Essay

Example essay. Published: 1st Jan 2015

CEMEX is a global construction-solution organization that provides product a consistently high quality and reliable service to customer. CEMEX is advance in the well-being of how they serve via their ...

Centralised or Decentralized International Market Strategy

Example essay. Published: 27th Apr 2017

Today, centralised and decentralized marketing strategies are mainstream trends in the contemporary business environment. Many companies operating internationally tend to use either centralised or dec ...

Ceylon Tea Services Plc Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction Ceylon Tea Services PLC which is a subsidiary of MJF group, is engaged in the manufacture, export and marketing of tea bags and packets under the brand name Dilmah. The company exports it ...

Challanges of Social Media Influencers as Marketers

Example essay. Published: 8th Feb 2020

Social Media Influencers as Marketers: The Pressures of it All  As society grows to be more and more dependent on technology, our attachment to social media has grown. From duck-fac ...

Challenges And Opportunities In Our Borderless World Marketing Essay

Example essay. Published: 1st Jan 2015

A radically new world is taking shape from the ashes of yesterday’s nation-based economic world. To succeed, one must act on the global stage, leveraging radically new drivers of economic power ...

Challenges Faced By Adidas In Distribution Area Marketing Essay

Example essay. Published: 1st Jan 2015

With increasing globalization and evolving technological advancements today, the function of physical distribution is not as it was in past. Today, the transport and distribution area has evolved sign ...

Challenges faced by Boutique hotels

Example essay. Published: 1st Jan 2015

Boutique hotels are origin from the major centralized cities of United Kingdom and North America such as London and San Francisco and New York in the 1980’s. A boutique hotel may be small but i ...

Challenges Faced by IKEA

Example essay. Published: 9th Oct 2017

Today customization and new product in market is very important due to customer demanding for more and consumer market is changing faster. (Cox and Alam 1998) IKEA has strong ideas in customizing its product to suit the tastes of local markets because IKEA does all the analysis before venture to other country markets. ...

Challenges Faced By Kodak Company Marketing Essay

Example essay. Published: 1st Jan 2015

George Eastman Kodak Company developed the first snapshot camera in 1888.In 1889, Eastman and his chemist perfected the transparent roll of film, made it possible for the development of Thomas Edisons ...

Challenges facing Netflix in VOD market

Example essay. Published: 4th May 2017

One of the main issues that Netflix is forced to contend with as they enter the emerging VOD market is the ever present threat of competition. These competitors include stand alone sites such as Vongo ...

Challenges in the Cereal Market

Example essay. Published: 26th May 2017

The purpose of this report is that to let the readers know the challenges and competition in Cereal and Snacks of UK and rest of the world. This report is sculptured on Kellogg’s the market lead ...

Chanel is the luxury brand for fashion accesories

Example essay. Published: 1st Jan 2015

Introduction Chanel is the luxury brand for fashion accessories, jewellery, watches, makeup product, fragrances and skin care (Vicente J. Casanova, 2010). The purpose of this report is to share the cu ...

Change Management Of Starbucks

Example essay. Published: 30th May 2017

The current international situation for Starbucks seems to be part of their business and the reorganization of an emerging proved by become so his goal of becoming a world leader in a difference in pe ...

Changes in brand image of Toyota

Example essay. Published: 1st Jan 2015

Toyota is one of the top car brands from Japan. They have been one of the biggest automakers in the world. They have been producing automobile for the past 60 years. They have put their brand in the s ...

Changing Advertising Trends in Pakistan

Example essay. Published: 8th Sep 2021

This research study unveils trends of advertising in Pakistan and to reflect and monitor the evolution of trends in the dynamic Pakistani advertising industry, a research study has been designed and conducted to analyze various insights linked to advertising agencies, marketers and media planners operating in Pakistan and their inter-relations and preferences in planning, developing and implementing advertising. ...

Changing Business Environment For The Nokia Company Marketing Essay

Example essay. Published: 1st Jan 2015

1. Introduction- Nokia: This project describing the Nokia changing environment for the last five years. Using different tools and models the Nokia company handset explaining and comparing their busine ...

Changing Business Environment of Tata Motors

Example essay. Published: 3rd Jan 2018

Executive Summary: Business Environment is the key factor which determines the success and failure of a business. If an organisation has a prior knowledge about its business environment and take strat ...

Changing Customer Needs And Aspirations

Example essay. Published: 1st May 2017

In today’s global marketplace, managers face many challenges to meet changing customer needs and aspirations. It has become the concept of customer service in recent times is more complicated be ...

Changing Marketing Paradigm In Service Marketing

Example essay. Published: 1st Jan 2015

It has been argued that we are in the midst of a revolution that is changing marketing. There are various underpinning factors like the new consumers, the new market, nature/structure of competition, ...

Changing Pattern of Consumer Behaviour

Example essay. Published: 17th Jul 2017

Today organizations need a deep insight into consumer behaviour and its changing patterns in order to survive in the market place. Large organizations have highly trained individuals recruited to coll ...

Channel And Market Share Analysis Of Samsung

Example essay. Published: 5th May 2017

As active socio economic changes sweep across India, the country is attending the creation of many new markets and further development of existing ones. Indias end user market is riding the crown of t ...

Channels Of Distribution Analysis

Example essay. Published: 1st Jan 2015

Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through which the product will ...

Channels Target Markets Research Marketing Essay

Example essay. Published: 1st Jan 2015

In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Ru ...

Characteristics Affecting Consumer Behaviour

Example essay. Published: 4th May 2017

Consumer’s buying behaviour has been comprehensively researched by marketers in order to understand how, what and why customers buy products and on what are the basis of their decisions. The fun ...

Characteristics Of Business To Business Markets Marketing Essay

Example essay. Published: 1st Jan 2015

Business to Business Marketing is defined where one business markets products or services to another business for use in that business or to sell on to other business for their own use (Wright, 2004). ...

Characteristics Of Cosmetics Industry In Thailand Marketing Essay

Example essay. Published: 1st Jan 2015

Customer satisfaction is the overall performance evaluation of products and services which customers are offered to date (Johnson and Fornell 1991). Tse and Wilton (1988); Yi (1990) defined that the c ...

Characteristics Of Porter’s Five Forces Model

Example essay. Published: 15th May 2017

This report aims to discuss the characteristic of Porter’s Five Forces model which had greatly contributes to strategic management. Porter (1980) sees competition in an industry being governed b ...

Characteristics Of Services Influence A Service Marketing Essay

Example essay. Published: 1st Jan 2015

This essay critically discusses how the characteristics of services influence international expansion of service organisations. It will shed light on the definition of service and its categories, foll ...

Characteristics Of Typical Chinese Management Model In Chinese Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction For ‘family business’, there is a long history of world-wide family business and the first well defined family firm appeared in manufacturing in the United States between the ...

Chenab Group Analysis Marketing Essay

Example essay. Published: 1st Jan 2015

Executive Summary: ChenOne is operating its stores in sixteen locations all over Pakistan. It’s the market leader in its category. In very short span of time it has occupied a distinctive place ...

Chevrolet brand analysis

Example essay. Published: 5th May 2017

Arguably, some have continuously emphasized that Chevrolet might not have probably been started in the United States of America, but given its associated innovative linkage with the American giant ca ...

Child Labour In Bangladesh

Example essay. Published: 27th Apr 2017

INTRODUCTION TO LEVIS STRAUSS & CO. Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. is one of the world’s largest brand-name apparel marketers with sales in more ...

Chinese beer market: Competitor analysis & marketing

Example essay. Published: 4th May 2017

Chinese Beer Market Competitor Analysis & Marketing Planning Quick Overview: Aire Valley Breweries plc,a UK brewing company that manufactures premium bottled beers,lagers and stouts. Quick glance ...

Chinese Tea and British Tea

Example essay. Published: 20th Apr 2017

Research Proposal Comparative Study on the International Competitiveness of Chinese Tea and British Tea 3. Aims and Objectives: This dissertation is going to explore the differences in the internatio ...

Chips Food Industry: Marketing Analysis

Example essay. Published: 22nd May 2017

Integrated marketing communication program for CHIPS: Executive summary: Various CHIPS industry such as Lays, Uncle chips, and fun pop etc. design various integrated marketing program. Although com ...

Chocolate Industry Analysis

Example essay. Published: 6th Jun 2017

“Marketing is the process by which customer needs are anticipated and identified. Ways are found of meeting those needs at a price that consumers are prepared to pay and which allows the busines ...

Citi Trends Retailing Mission Marketing Essay

Example essay. Published: 1st Jan 2015

Citi Trends is a clothing retail store that caters to urban families. Their anchor in the market according to the establishment is that “Citi Trends, Inc. is a value-priced retailer of urban fashion a ...

Citizen Watches Japan Marketing Plan

Example essay. Published: 13th Jun 2017

The intention of writing a marketing plan is to give a detailed report of our new product in the market. I select the company CITIZEN WATCHES JAPAN, because the sale of this company goes down continuo ...

City Furniture And Mattress Case Analysis

Example essay. Published: 25th Apr 2017

City Furniture and Mattress has had a great deal of success for several years up until recently. However, due to several external and internal challenges, Rajeev Singh, the majority owner of the comp ...

Clarks Shoes Business Analysis

Example essay. Published: 5th Jun 2017

Clarks Shoes is the manufacturer and retailer of Shoes at UK. This particular area badly needs an upscale shoe store for everyone because the current stores have an inadequate selection. Clarks Shoes ...

Classification Of Marketing Research Designs

Example essay. Published: 1st Jan 2015

A research design is a model or blueprint for concluding the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing resear ...

Classifications Of Consumer Durables Marketing Essay

Example essay. Published: 1st Jan 2015

The consumer durable market is mostly defined by hard goods , often termed as durable as their expected life span is at least three years.Driven by huge middle class population of India with access t ...

Cleartrip Company Analysis

Example essay. Published: 1st Jan 2015

Simple: Simplicity is a religion at Cleartrip. Simplicity policy:”If we’re not the easiest place to search and book your travel, feel free to give us a piece of your mind.” Comprehe ...

Climate And Culture At Tata Motors Marketing Essay

Example essay. Published: 1st Jan 2015

Presently planning for establishing a new plant at Indian roads. TATA Motors, the first company with having over more than million Stock Exchange in September company having operations lining in year ...

Close Up Is A Popular Brand Of Toothpaste Marketing Essay

Example essay. Published: 1st Jan 2015

Introduction: Close-up is a popular brand of toothpaste in India and is marketed by Unilever. Unilever is a well FMCG company in Indian markets. It has an experience of around 50 years and has the fai ...

Club Med Is The Biggest Tour Operator Marketing Essay

Example essay. Published: 1st Jan 2015

This report analysed how Clud Med is able to create value proposition to its consumers by adopting a total perceived quality model that is aligned with its corporate image of providing higher service ...

Co Branding Theory And Practice

Example essay. Published: 18th Apr 2017

Abstract Co-branding is considered as a common approach for mutual partners to broaden the existing or a new market to generate profitable revenue. This project focuses on analyzing benefits, risk ...

Coca Cola And Its Activities Marketing Essay

Example essay. Published: 1st Jan 2015

Abstract This report takes the reader through Coca-cola and its activities and how it has been able to maintain sales despite the economic recession. It examines how three aspects of consumer behaviou ...

Coca Cola And Pepsi Cola Brand In Pokhara Marketing Essay

Example essay. Published: 1st Jan 2015

Marketing is the process of meeting customers’ needs profitably. It is the bridge between producers and customers. It involves flow of goods and services from producers to consumers. American ma ...

Coca Cola Company Management Marketing

Example essay. Published: 1st Jan 2015

Marketing management is very core subject for every business in today’s competitive world because it leads the company towards the righteous path of success and it also offers several options of ...

Coca Cola Company Operations Pakistan Marketing Essay

Example essay. Published: 1st Jan 2015

INRTODUCTION The Coca-Cola Company started their operations in Pakistan in 1953. Coca-Cola, Sprite and Fanta are the available brands in Pakistan. The System of Coca-Cola in Pakistan operates through ...

Coca Cola Entering Chinas Market Marketing Essay

Example essay. Published: 1st Jan 2015

One way to analyze China’s culture is to look at their Hofstede score. Hofstede is the name of a system that rates countries on a scale across five different work related values: power distance, ...

Coca Cola Entry Methods and Strategy Analysis

Example essay. Published: 12th Jan 2018

Introduction Since the Coca-Cola was formulated by pharmacist Dr. John Stith Pemberton in Jacob’s Pharmacy in Atlanta, Georgia in the U.S., passing by 140 years it became the world’s large ...

Coca Cola Entry Strategies In To Mexican Market

Example essay. Published: 4th May 2017

Mexico is a North American Country and it is a world’s major emerging economy. Mexican economy consists mainly of private manufacturing and services. However, in the year 2003 acquisition of Pan ...

Coca Cola In Egypts Market Marketing Essay

Example essay. Published: 1st Jan 2015

“The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944 ...

Coca Cola New Product Analysis

Example essay. Published: 17th Jul 2017

The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer, and distributor of non-alcoholic ...

Coca Cola Situational Analysis

Example essay. Published: 5th Jul 2017

We can all proudly say for a beverage brand like Coca-Cola that nobody is unaware of it in the entire globe as it has surely become a household name for all of us. It would be interesting for us to kn ...

Coca Cola’s Strategic Management Process

Example essay. Published: 9th Jan 2018

In 1886, John Pemberton was able to make replacement product of alcohol by adding CO2 with sugar and other components such as caffeine and cocaine named the mixture Coca-Cola. He may have been inspire ...

Coca Colas Entry Strategies Into The African Market Marketing Essay

Example essay. Published: 1st Jan 2015

Coca cola’s entry strategies into the African market. The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in th ...

Coca Colas Operations In China Marketing Essay

Example essay. Published: 1st Jan 2015

“Coca Cola’s operations in China evolved in response to its experiences in the Chinese market, the objectives of its partners and the Chinese government and changes in FDI regulations&#822 ...

Coca-Cola and Pepsi Marketing Failures

Example essay. Published: 30th May 2017

Coca-cola may be considered to have had one of the biggest brand failures in all times, but its long standing and arch rival Pepsi, also had its relative share of marketing mishaps. Consider the case ...

Coca-Cola Communication Effective Communication Communication Channels

Example essay. Published: 1st Jan 2015

One of The Coca-Cola Company’s core values is to “support and strengthen our communities” and Coca-Cola has taken a unique and innovative approach to local communities through the de ...

Coffee Bean & Tea Leaf: Marketing Mix

Example essay. Published: 12th Jan 2018

The Coffee Bean & Tea Leaf, a very popular organization around the world. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in Cali ...

Coffee Bean And Tea Leaf | Evaluation

Example essay. Published: 19th May 2017

The Coffee Bean & Tea Leaf is actually considerably a worldwide high end coffee shop because it does providing the high quality products especially the most famous – coffee. Of course, by e ...

Coffee Bean And Tea Leaf: Marketing

Example essay. Published: 25th Apr 2017

IntroductionQ1 The Coffee Bean & Tea Leaf have been established since 1963 founded by Herbert B. Hyman, due to his great dedication in finding and serving the best coffee and tea in the world it ...

Coffee Culture In Malaysia Marketing Essay

Example essay. Published: 1st Jan 2015

Malaysia has a strong coffee drinks culture. A survey showed that the average Malaysian drinks 2.38 cup of coffee daily. Coffee drinking culture has been cultivated by the continued expansion of retai ...

Coffee Shop Business Plan

Example essay. Published: 1st Jan 2015

Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet y ...

Coffee Shop In Singapore Marketing Essay

Example essay. Published: 1st Jan 2015

This business report aims to provide in detail the information of an investor as well as the basic strategic business plan that necessary for operating and establishing initially of One Shot coffee sh ...

Coffee Supply Chains And Operations Growers Marketing Essay

Example essay. Published: 1st Jan 2015

ABSTRACT The Coffee Supply Chain is a detailed process that is difficult to encapsulate. It is this paper’s aim to identify several of the supply chain operations characteristics that are criti ...

Coke and Pepsi Learn to Compete in India

Example essay. Published: 1st Jan 2015

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? ...

Coke Vs Pepsi In The Twenty First Century Marketing Essay

Example essay. Published: 1st Jan 2015

The article “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century” is about the “love-hate” relationship between the two largest cola companies of America, as they fi ...

Cold Room Business In Ogba Lagos State Nigeria Marketing Essay

Example essay. Published: 1st Jan 2015

The Nigerian economy has gone through different phases from the military era to the present civilian administration. Nigeria has an emerging economy that has always been appealing to prospective inves ...

Colgate Competitor Analysis

Example essay. Published: 10th Jul 2017

It all began in 1806, when soap was commonly made at home; William Colgate had the genius idea to start selling individual portions of starch, soap and candles. This business was born on Dutch Street, ...

Colgate Marketing Plan analysis

Example essay. Published: 1st Jan 2015

Colgate has realised the significance of marketing plan in its 200 years of existence. This is essential towards understanding the business plans, aims, and communicating the company’s horizon w ...

Colgate Palmolive Industry Position

Example essay. Published: 26th May 2017

Colgate-Palmolive is recognized as the worlds leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits ...

Combines Michael Porters Generic Competitive Strategies Marketing Essay

Example essay. Published: 1st Jan 2015

IKEA achieves competitive advantage under the cost leadership strategy by producing at the lowest possible cost. Wherever possible, under this strategy IKEA will reduce costs at every stage of the va ...

Commercial strengths and weaknesses of Nike

Example essay. Published: 1st Jan 2015

Nike has both commercial strengths and weeknesses.However, in the 50 years the Nike has been in production; it has shabby the majority face up to. For its unconventional person days as an nonentity sp ...

Commonwealth Bank Is An Australia Based Bank Marketing Essay

Example essay. Published: 1st Jan 2015

Commonwealth Bank is an Australia-based bank (CBA). CBA was founded in 1911 by the Australian Government and its privatization was completed in 1996 before ANZ and NAB [i] , CBA along with its subsi ...

Communicating To Children: Pester Power

Example essay. Published: 5th May 2017

Power’: Several studies have suggested that the utilisation of advertising to children is a powerful route to influence adult purchasing through requests and demands for certain products that ma ...

Communication in Banking Sector

Example essay. Published: 21st Jul 2017

Developing a proper communication strategy in a banking sector must be built in the context of the customers expectations. In the current time, banking organizations are no longer interested in develo ...

Communication issues in international marketing

Example essay. Published: 1st May 2017

Marketing communications refers to the presentation and exchange of information with various stakeholders and organization to arrive at specific results. Not only is the purpose of marketing communica ...

Communication objective and strategy of starbucks

Example essay. Published: 1st Jan 2015

In setting the communication objective of Starbucks are playing important that are advertising and other integration marketing communication tools. Which is applying to present the business to solve t ...

Communication Processes In Adidas

Example essay. Published: 1st May 2017

The project illustrates communication process in Adidas, which is used to group and give out information and managerial data. The principle of this report is to assess Addidas in the existing process ...

Communication Strategy: The Benetton Group

Example essay. Published: 10th May 2017

Benetton, the Italian retailer was engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton also licensed its brand name to various manufac ...

Community Relations of MAS holdings

Example essay. Published: 11th Jan 2018

In any company, the greatest challenge is managing the business. To support this end, a companys relationship with the community plays a pivotal role. In terms of corporate social responsibility MAS H ...

Company analysis for Zara

Example essay. Published: 1st Jan 2015

Strengths “Zara is a very powerful brand and influential in overseas markets as America, Asia, Europe and Africa” (according to article Best Global Brands 2010, 14 Sep 2010).”Zara ne ...

Company analysis of ASOS

Example essay. Published: 1st Jan 2015

ASOS was first launched in June 2000 under the name of ‘As seen on screen’ by Nick Robertson (asos.com, 2010) which was later renamed ASOS in 2003.. The original idea of the company was an ...

Company analysis of HSBC

Example essay. Published: 1st Jan 2015

HSBC is one of the largest banking and financial organization in the world, headquartered in London. HSBC’s international network comprises around 8,000 offices in 87 countries and territories i ...