Communication is the process whereby speech, signs or actions transmit information from one person to another. This definition is concise and definitive but doesn¿½t include all the aspects of communication. There are other definitions, which state that communication involves transmitting information from one party to another. This broader definition doesn¿½t require that the receiving party obtain a full understanding of the message. Of course, communication is better when both parties understand… but it can still exist even without that component. No matter the type or mechanism of communication, every instance of communication must have a message that is being transferred from sender to receiver. In order for communication to be successful, the sender and receiver must have some signs, words or signals in common with each other so the sent message can be understood. The ideal definition of communication is a 2-way interaction between two parties to transmit information and mutual understanding between themselves. Most people are born with the physical ability to talk, but we must learn to speak well and communicate effectively. Speaking, listening, and our ability to understand verbal and nonverbal meanings are skills we develop in various ways. We learn basic communication skills by observing other people and modeling our behaviors based on what we see. We also are taught some communication skills directly through education, and by practicing those skills and having them evaluated. (Docs.google, 2000)
2.0 MAIN BODY
The communication process is the guide toward realizing effective communication. It is through the communication process that the sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.
Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver.
The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of the message. The sender’s experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. “The written words, spoken words, and nonverbal language selected are paramount in ensuring the receiver interprets the message as intended by the sender”
In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as, languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand. (Web.njit, 1989)
When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receiver¿½s knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message is to mentally visualize the communication from the receiver’s point of view.
If you need assistance with writing your essay, our professional essay writing service is here to help!Essay Writing Service
To begin transmitting the message, the sender uses some kind of channel (also called a medium). The channel is the means used to convey the message. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms such as memos, letters, and reports. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. For example, when immediate feedback is necessary, oral communication channels are more effective because any uncertainties can be cleared up on the spot. In a situation where the message must be delivered to more than a small group of people, written channels are often more effective. Although in many cases, both oral and written channels should be used because one supplements the other. (Web.njit, 1989)
If a sender relays a message through an inappropriate channel, its message may not reach the right receivers. That is why senders need to keep in mind that selecting the appropriate channel will greatly assist in the effectiveness of the receiver’s understanding. The sender’s decision to utilize either an oral or a written channel for communicating a message is influenced by several factors. The sender should ask him or herself different questions, so that they can select the appropriate channel. Is the message urgent? Is immediate feedback needed? Is documentation or a permanent record required? Is the content complicated, controversial, or private? Is the message going to someone inside or outside the organization? What oral and written communication skills does the receiver possess? Once the sender has answered all of these questions, they will be able to choose an effective channel.
After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to their own set of experiences in order to make the symbols meaningful. Successful communication takes place when the receiver correctly interprets the sender’s message. (Web.njit, 1989)
The receiver is the individual or individuals to whom the message is directed. The extent to which this person comprehends the message will depend on a number of factors, which include the following: how much the individual or individuals know about the topic, their receptivity to the message, and the relationship and trust that exists between sender and receiver. All interpretations by the receiver are influenced by their experiences, attitudes, knowledge, skills, perceptions, and culture. It is similar to the sender’s relationship with encoding.
Feedback is the final link in the chain of the communication process. After receiving a message, the receiver responds in some way and signals that response to the sender. The signal may take the form of a spoken comment, a long sigh, a written message, a smile, or some other action. “Even a lack of response, is in a sense, a form of response¿½. Without feedback, the sender cannot confirm that the receiver has interpreted the message correctly.
Feedback is a key component in the communication process because it allows the sender to evaluate the effectiveness of the message. Feedback ultimately provides an opportunity for the sender to take corrective action to clarify a misunderstood message. “Feedback plays an important role by indicating significant communication barriers: differences in background, different interpretations of words, and differing emotional reactions”. (Web.njit, 1989)
The importance of communication skills cannot be underestimated. Good communication skills are necessary in all walks of life. The lack of effective communication skills has a negative impact on the personal as well as professional life of a person.Good communication skills are a prerequisite for health care providers. Ineffective communication, rather than incompetence, precludes the doctor from conveying to the patient that the former has the best interests of the patient in mind. For instance, a doctor may be knowledgeable and may have considerable expertise in his area of work. However, a patient may feel neglected or ignored if the doctor is not particularly good at communicating. The disillusioned patient may also consider getting a second opinion. A simple miscommunication, especially when a one is ill, makes one feel awful. A good health care provider, who is able to put patients at ease with a few comforting gestures and words, will definitely be an asset to any hospital.
Good communication skills are an invaluable asset to a salesperson since he or she is entrusted with the task of convincing the prospective buyer about the wisdom of investing in a product. This is done by assessing the needs of the buyer and suggesting a product that would meet the buyer’s requirements. The product may offer a vast array of easy to use features that would definitely help in improving the quality of life of the user. Who is better to convince the buyer, about the multitude of features that the product has to offer, than a salesperson with a flair for words. (Buzzle, 2011)
As a product manager of LG Company I¿½m going to launched new LG sported its new products in the Society of Information Display 2010 held at Seattle Washington from May 25-27, 2010.The said expo was really exciting and interesting since new and firsts of this company were seen. Three remarkable products were viewed most, first is the said to be world¿½s largest 3D panel, an 84 inch giant LCD display with Ultra High definition.
Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.View our services
The new LG 3D Monitor surely promoted good things about panels that made people realized that LG technology is really worth buying. The LG¿½s products were divided into different categories each offering exciting and cool features that will surely who us down. First in line is in its In-Plane Switch Zone or IPS featuring 47 inch LCD TV with 3ms Motion Picture response Time with 240 Hz, 32 inch monitor with high resolution intended for the broadcasting industry, also included is an AH-IPS technology in a 9.7 inch smart book, and an LCD panel that includes the world¿½s leading high resolution panel technology with 3.98-inch UHD mobile high resolution display.
The monitor is meant to be used with a pair of shutter glasses for 3D viewing, but it can also be switched to display good¿½ 2D. LG boasts that the monitor ¿½offers picture quality that is almost twice as crisp as HD 3D displays currently available in the market.¿½ Considering the fact that barely anyone owns an HD 3D-capable display, I¿½d say that things are really moving too fast right now.
5.0 Main body
The mediums that I want to use to communicate with audience are advertisement. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action. Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. (Wikipedia, 2011)
b) Commercial advertising
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web pop ups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (“logo jets”), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.
Television advertising / Music in advertising
The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majorities of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience. More controversially, virtual billboards may be inserted into the background where none exist in real-life. This technique is especially used in televised sporting events. Virtual product placement is also possible.
Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
A product launch is as importance as the product itself. If you have the desire to make money by selling your creative art, you need to realize the importance of a product launch process.
While new products are the lifeblood of any business, launching them is a risk as well as an opportunity. Predicting consumer response can be uncertain, yet overproduction or underproduction can kill a product. Misses on marketing whether it be in positioning, messaging, marketing mix, or the level of marketing spend ¿½can also send a product to failure.
Cite This Work
To export a reference to this article please select a referencing stye below: